new car brand: SRT

I ran across a make listed by Edmunds that I wasn’t familiar with: SRT

Digging around, it appears that part of the 2013 year changes include Chrysler spinning off a handful of its models in existing makes into this new make.

Their head of marketing explains this on an episode of “Jay Leno’s Garage” here (skips to that part of the episode) where he’s checking out the new 640hp Viper. 

NOTE: I included query param fmt=37 so it’s in 1080p already, which might mean some buffering/pausing depending on your connection. 🙂